Clea Garrick is one half of Australian fashion label Limedrop, which is known for its use of bold colours, strong lines and sense of irreverent fun.
Live4: Where did you get a name like Limedrop from?
Clea: We originally wanted to call the label Lime but couldn’t register that name, as it was too plain. After a brainstorming session to see what we could add to the end to make it more unique, my partner Nathan came up with drop! It really suits our upbeat approach to design and we have been Limedrop ever since.
Live4: What’s Limedrop’s story?
Clea: Nathan and I started Limedrop in Melbourne. We were both new graduates with a huge amount of energy and drive. We built the label from the ground up and the highlights have been our solo runway at Australian Fashion Week, design fairs in Japan and Australian fashion showcase in China. Our designs have been worn by Johnny Weir, J. Alexander, Ruby Rose, Carrie Bickmore, Guy Sebastian, Architecture in Helsinki and Kimbra. Limedrop has been shown on countless runway shows and we have created four temporary concept stores in Australia – including a greenhouse structure in Melbourne Central.
Live4: What’s the best part about working in fashion? And the worst?
Clea: The best part is the constant changing nature of the industry. There is great excitement and a need to always outdo yourself. It means that there is never a dull moment! The worst part is that there is never a dull moment!
Live4: Biggest myth about the fashion industry?
Clea: That it’s all champagne and parties (there is certainly a lot of that, but mixed with a good dose of hard work).
Live4: We hear you have a studio cat. Do you make him wear special little outfits too?
Clea: We have a cat called Fergus. He hangs out with us in the studio in Fitzroy, but doesn’t wear outifts – I wish. His favourite pastime is hanging out in the sun and ripping up paper, so we have to keep patterns away from him! At 6pm he jumps on our desk, walks on our computers and pushes our paper off the table until he gets fed!
Check out Limedrop